GUARDIANS OF THE GALAXY

Guardians of the galaxy was produced by Kevin Feige and directed by James Gunn. The budget of the film was $170 Million ,  The main casts of this film were Chris Pratt as 'Star-Lord' , Zoe Saldana as ' Gamora' , Dave Batista as 'Drax the destroyer' , Vin Diesel as 'Groot' , Karen Gillan as 'Nebula' , Lee Pace as 'Ronan the Accuser' , Benicio del Toro as 'Collector' , Michael Rooker as 'Yondu' , Glenn Close as ' Nova-Prime' and Josh Brolin as 'Thanos'.

The Guardians of the galaxy had many marketing tools , the main cover was on tube statins and buses which was highly effective as anyone walking by can see the bus and the big image and also the people in tube stations. There were also adverts on T.V and in the cinema before a film to inform the audience of the film and interest them with a teasing trailer. Furthermore they included mini toys in happy meal boxes to advertise the product effectively as the target audience is family , The trailer also spread through social networking sites.

There was synergy with the social network sites as there was a facebook page which informed the audience of the date of film release and also containing the trailer and film review , similarly on twitter. Furthermore synergy was also used with the marvel merchandises which include t-shirts , jumpers , toys , cups , hats etc.

Guardians of the galaxy was released worldwide in most cinemas , the film was made available to be viewed in 2D , 3D and IMAX in the UK cinemas.

The target audience for the film is the general public , mainly aimed at teenagers or families.