Wednesday, 12 November 2014

Honeytrap is an indépendant, Indie film, set and shot on a South London- Brixton estate. Based on true events, it is the story of 

"15-year-old Layla, who sets up the boy in love with her to be killed. The film explores the jigsaw of social elements which allow gang culture to flourish, but it's also a story on a mythic scale: set in a world with its own kings and queens, a world where obsession and jealousies loom larger than life and where status is survival itself."

This film is Rebecca Johnson's debut feature film, after enjoying success with previous short films such as Top Girl, and this short film is what got Sarah Sulick's attention, and after watching it, she knew she wanted to work as the producer on one of Rebecca's film's. Sulick was producer for Honeytrap.
Sarah Sulick
Rebecca Johnson
The production budget for this film was just under 1,000,000 pounds, and these funds were raised through crowd sourcing, that is where members of the public donate money, and the BFI gave Rebecca Johnson funding to write the script.

The casting director Amanda Tabak who had previously worked on Kidulthood was in charge of casting for this feature, they did street castings and went to agencies and theatre companies in South London, but they also worked with untrained young adults from the estates, and mentored them to create the story and the characters.

CREW:
  • David Raedeker- Director of Photography (My Brother the Devil, Babylon)
  • Tracy Granger- Editor (Locked in, Boys Dont Cry)
  • Emily Nightingale- Playwright and workshop facilitator
  • Amanda Tabak- Casting Director (Kidulthood)
  • Julie Fawcett- Community liaison
The director decided to make this film based on the true story, as she felt as though she wanted to portray the violent nature of girls, and challenge the stereotypes of male gang life. The film was distributed by Anchor Bay, and they were the same distributors Rebecca's previous short film 'Top Girl'.


It was stated that the target audience for this film was for urban 25+ adults who were seeking critically acclaimed films, and this suggests that Rebecca Johnson had the aspirations to create a critically brilliant piece of film, with high quality editing, camera shots and detail etc. However it was also claimed that the film would be targeted to 15-25 year old urban male and females, which shows us how that the film was aimed to show a message and relate to the young people of London and Britain, in the hope that they could gain something from viewing it. This is supported by the company's work in the community with Julie Fawcett and Emily Nightingale who ran workshops with the young people in the community involved in the film to help them through workshops and mentoring.



Marketing:

Due to the fact that Honeytrap was a small independent  film there was no large marketing campaign, a large part of their marketing involved social media, with Facebook and twitter. This allowed them to raise awareness with their desired target audience of the younger generation who are the main users of such social networking sites.

The BFI also played a part in the distribution and marketing, as they premiered the film at the London Film Festival on October 17th 2014. 
 














This feature will be released nationwide in February 2015, however due to it being an independent film, it will only be released in more indie, and arthouse cinemas, and it will be a restricted release.







Case study2 Honey Trap

HONEY TRAP- RESEARCH

Who directed the film? Rebecca Johnson

Why did the director choose to tell this particular story? Where is the story or idea from and why is it topical? The director chose to tell the story because of the topical story of Samantha Joseph in 2008. The director aimed his story to challenge societies views on women and violence .
 

Who produced the film? Sarah Sulick

How did the producer find a producer for the film? The director had saw her previous work and knew he wanted to work with her.

What was the films budget? The budget to produce the film was under 1million pound

How did they raise the funds for the film? Through crowd funding , BFI gave Rebecca money to write the script.

How did they find the film cast? They searched for young people via agencies.

Who did the director collaborate with to make the film and why was this important? Geary Barns and Liam Joseph, this was important because they both had similar childhoods to the characters in the film.

What technology has been used to make the film? Cameras, Sound equipment  and editing software.

Where was the film made? Why was this important to the director? The film was made in an estate in Brixton, London, this was important because the film is about youths of London. Also Brixton is popular with Anti-Social Behaviour.

Who was the distributer for the film? Anchor Bay

What other films have they distributed?  Top Girl

Who is the target audience/s? Urban adults (25+) looking for critically acclaimed, Young Adults (15-25) who can relate to the story.

List the different marketing tools that have been used to promote the film to different audiences? Social Networking e.g Twitter and Facebook and also the London Film Festival to promote the film to their target audiences.

Why would this film appeal to a National audience? A lot of young people can relate to films like this, just like films like Kidulthood and Adulthood.

What is the role of BFI London Film Festival in promoting the film and the fil-maker? The BFI funded Rebecca Joseph money to write the script and also they screened it at London Film Festival.

Where is the film released (Locally, Nationally or Worldwide? Nationally

When is the film being released? October 2014

In which cinemas is the film being released? Art House And Indie Cinemas

How many screens are showing the film? The film is a restricted release so only selected cinemas.


Honey Trap - research


1. who directed the film?
Rebecca Johnson

2. Why did the director choose to tell his particular story? where is the story or idea from and why is it topical?
the film was inspired by the true events of Samantha Joseph

3. who produced the film?
 Sarah Sulick

4. how did the director find a producer for the film?
 the producer saw her previous work and knew that she wanted to work with her

5. what was the budget?
under £ 1 million

6. how did they raise the funds for the film?
  crowd funding

7. how did they find the films cast?
they found the cast through searching for young local people via agencies

8. who did the director collaborate with to make the film and why is this important?
 Geary Barnes and Liam Joseph because they both had childhoods similar to the ones played in the film.

9. what technology has been used to make the film?
 cameras and editing software

10. where was the film made? why was this important to the director?
Brixton with local people because the real case was in brixton
11. what other films have they distributed?
   sinking feeling - 2001                                      
   balling for brixton -2005 

12. who is the target audience?
 teenagers 15-25 urban adults 25 +

13. list the different marketing tools that have been used to promote the film?
social media to appeal to young and urban audiences and London film festival to appeal to general public 

14.why would this film appeal to a national audience?
because its in English and uses colloquial language used and understood nationally.

15. where is the film being released?
BFI and Brixton so London

16. when is the film being released?
17th October 2014 London film festival

17. in which cinemas is the film being released?
Small independent cinemas

18. how many cinemas are screening the film?
its a restricted release 


HONEY TRAP - RESEARCH

1. Who directed the film?
Rebecca Johnsons

2.Why did the director choose to tell this particular story? Where is the story or idea from and why is it topical?
The film was  inspired by the true events of Samantha Joseph's Story.

3.Who produced the film?
The film was produced by Sarah Sulick

4. How did the director find a producer of he film?
The director found a producer for the film as the producer is well known so she was easily picked from the short list.

5.What was the budget?
The budget of the film was under 1million pounds.

6.How did they raise the funds for the film?
The funds of the film was raised by donations , grant and crowd funding platform.

7.How did they find he film's cast?
They found the casts by searching for young people through agencies , theatres , schools and street casting.

8.Who did the director collaborate with to make the film and why was it important?
The director collaborated with Geary Barnes and Liam Joseph as they both had a rough childhood similar to the film plot .
9.What technology has been used to make the film?
Cameras and editing software was used to make the film.


10. Where was the film made?
The film was made in Brixton with local young people , inspired by true events.

11.What other films have they distributed?
Top girl - 2009 , Balling for Brixton - 2005 , Home turf - 200 and Electric.

12.Who is the target audience?
The target audience for the film are young adults and teenagers as the film casts were roughly young adults and the events of the film mostly happen to young adults/teens.

13.List the different marketing tools that have been used to promote the film to different audiences?
Many types of marketing tools were used to promote the film which include : Facebook , Film festival , sound tracks , Twitter , Tumblr , Crowd funding , Whatsapp and grime daily.




14. Why would this film appeal to a National audience?
The film is in English and the type of language used is also only known by English people.

15. Where is the film being released?
The films being released nationally.

16.When is the film being released?
17th October 2014 (Film festival) , Brixton.

17.In which cinemas is the film being released?
The films being released in art house as it is a stricter release.

Tuesday, 4 November 2014

GUARDIANS OF THE GALAXY


GUARDIANS OF THE GALAXY

Producer Kevin Feige

Production Companies Marvel Studios, Marvel Enterprises and Moving Picture Company

Opening Weekend $94,320.883 (USA)
Budget $170,000,000
Director James Gunn

Distributors Columbia Pictures, Feelgood Entertainment, Forum Hungary, NOS Audiovisuais, Walt Disney Studios, Walt Disney Motion Pictures,  Walt Disney Studios Sony Pictures Releasing.

Technology Angenieux Optimo, Arri Alexa XT Plus, Cooke Xtal Express, Panavision Primo, Datasat, DolbyAtmos, Dolby Digital.

Marketing Tools They made posters, billboards and Bus adverts, they also made online ways of their film such as a facebook page, twitter page and also trailers on YouTube.

Cast Chris Pratt - Peter Quill
Zoe Saldana - Gamora

Dave Bautista - Drax

Vin Diesel - Groot

Bradley Cooper - Rocket

Lee Pace - Ronan

Michael Rooker - Yondu



THE FILM CHAIN



The Film chain

Production


there are 3 key stages in the production of a film.

Pre production
production
post-production

PRE-PRODUCTION
This is the stage in which all the planning for the project takes place. During pre-production, the production is broken down into individual scenes and all the locations, props, cast members, costumes, special effects and visual effects are identified. The script, if not already complete, is written at this stage. A detailed schedule is produced and arrangements are made for the necessary elements or people to be available to the film-makers at the appropriate times.

PRODUCTION
This is the stage at which all the filming is carried out. All scenes planned out in pre-production are filmed at the relevant locations. Each scene is filmed as many times as the director deems fit, to ensure the best quality scenes will be used to construct the film. This is where the strength of the pre-production work is put to the test. Great care must be taken to make sure that all the filming is done correctly and all necessary shots are taken, as it is sometimes difficult or impossible to go back and repeat certain events if the filming is incomplete when it comes to the post-production stage.

POST-PRODUCTION
This is the stage in which the film is assembled by the editor. The first job of the film editor is to build a rough cut taken from sequences (or scenes) based on individual "takes" (shots). The purpose of the rough cut is to select and order the best shots. The next step is to create a fine cut by getting all the shots to flow smoothly in a seamless story. Trimming - the process of shortening scenes by a few minutes, seconds, or even frames - is done during this phase. As well as the editing of footage, all music, graphics, menus etc are added in this stage. After the fine cut has been screened and approved by the director and producer, the picture is "locked," meaning no further changes are made.

Fox are a major film production company in the USA, they own 21st and 20th Century Fox, Blue Sky Studios, Fox Searchlight Pictures and Fox Atomic. Another large production company is Metro-Goldwyn-Mayer Animation, or MGM, and there is Universal studios.

The size of the owners of the production company would affect the films, because the larger and richer owners would produce higher budget, wider audience films, whereas smaller owners will have a smaller budget.

An independent production is an independent film is a professional film production resulting in a feature film that is produced mostly or completely outside of the major film studio system.

Distribution
The definition of distribution: Film distribution is the process of making a movie available for viewing by an audience.

  • how films get from the edit houses to the cinemas
  • The film is completed and sent to the studio. 
  • The studio makes a licensing agreement with a distribution company. 
  • The distribution company determines how many copies (prints) of the film to make. 
  • The distribution company shows the movie (screening) to prospective buyers representing the cinemas. 
  • The buyers negotiate with the distribution company on which movies they wish to lease and the terms of the lease agreement. 
  • The prints are sent to the theaters a few days before the opening day. 
  • The theater shows the movie for a specified number of weeks (engagement). 
  • You buy a ticket and watch the movie. 
  • At the end of the engagement, the theater sends the print back to the distribution company and makes payment on the lease agreement. 
The traditional way of distributing a film is through cinemas , but sometimes films may be small scale so will not be released in cinema and therefore they may be released straight onto DVDs or online.

A film festival is an organised, extended presentation of films in one or more cinemas or screening venues, usually in a single city or region. Increasingly, film festivals show some films outdoors.

Distributors may release a film on a particular weekend due to the fact as that certain weekend may get them the highest box office numbers. For example they would not release a family or teenage film during school as they would not receive as much box office numbers as they would if they released it during a holiday.

It is essential to distribute your film as if your film is not distributed smartly then the film would have no box office numbers and this will decrease the profit and would end the film chain as without distribution they would not be able to take it to the next stage which is marketing. If a film was unable to receive a distribution deal but still distribute it this is deemed to be illegal.

Marketing

Marketing is the action or business of promoting and selling products or services, including market research and advertising. This is different to distribution as this is the method of selling and attracting customers to the product , not selecting areas to sell it in.

These are the different types of marketing for films currently being released:
Trailer : https://www.youtube.com/watch?v=QgZlDFnEozw
Bus Advert




Films are promoted to different audiences using specific techniques to make the film significant to them. For example an English language film would be aimed at English speaking countries like England and America. Furthermore if a film was in a certain language for example in French but had English parts , it would be subtitled, e.g. the dawn of the planet apes was in 'Ape language' but was an English language film therefore it had to be subtitled.

EXHIBITION


How do audiences get to see films nowadays?

Cinema

Television

free online hosting sites ie Youtube and Vimeo

On demand service , Netflix etc.

Online illegally

Flim Festivals

Inflights

This is useful to identify the success of a film because it means that a lot of people who viewed the film actually enjoyed it. This can lead cinemas to pay more money to keep the film running longer on the cinema screens.

The box office for a film is how much that movie made when viewed in the Cinema. It shows how much money was made and if it broke even.

If the film is successful the money is then shared among all those that helped in creating the film this includes the producers, directors, actors, editors, etc.

Cinemas make there money through selling food and drinks as they sell them at a much higher price than what they pay therefore making a huge profit, Without the food and drinks cinemas would not be able to stay in business. However, sometimes they also have onscreen adverts where some companies pay the cinemas to show trailers, therefore if the film is a block buster the cinema may charge higher to have it advertised. Cinemas provide audiences with a variety of different screenings to encourage them to come to the cinema. Such as 3D, 4D, they have specialized screenings such as autism friendly, orange Wednesdays and lots of more offers.Ancillary markets are non-theatrical markets for feature films such as home video, Netflix, internet streaming, airlines and others. This allows people to be able to enjoy films when with friends at home or when travelling somewhere , so they are free to watch it when they want to.

The BFI

The BFI is the British Film Industry. They hold the worlds largest film archive , they run cinemas in central London like the IMAX. This helps the BFI as they would make more box office sales as people would be encouraged to enjoy the arts.s.

GUARDIANS OF THE GALAXY

Guardians of the galaxy was produced by Kevin Feige and directed by James Gunn. The budget of the film was $170 Million ,  The main casts of this film were Chris Pratt as 'Star-Lord' , Zoe Saldana as ' Gamora' , Dave Batista as 'Drax the destroyer' , Vin Diesel as 'Groot' , Karen Gillan as 'Nebula' , Lee Pace as 'Ronan the Accuser' , Benicio del Toro as 'Collector' , Michael Rooker as 'Yondu' , Glenn Close as ' Nova-Prime' and Josh Brolin as 'Thanos'.

The Guardians of the galaxy had many marketing tools , the main cover was on tube statins and buses which was highly effective as anyone walking by can see the bus and the big image and also the people in tube stations. There were also adverts on T.V and in the cinema before a film to inform the audience of the film and interest them with a teasing trailer. Furthermore they included mini toys in happy meal boxes to advertise the product effectively as the target audience is family , The trailer also spread through social networking sites.

There was synergy with the social network sites as there was a facebook page which informed the audience of the date of film release and also containing the trailer and film review , similarly on twitter. Furthermore synergy was also used with the marvel merchandises which include t-shirts , jumpers , toys , cups , hats etc.

Guardians of the galaxy was released worldwide in most cinemas , the film was made available to be viewed in 2D , 3D and IMAX in the UK cinemas.

The target audience for the film is the general public , mainly aimed at teenagers or families.